Hooked on School Days (HSD)

What is it?

We can all make a difference!

For the past 11 years, Québec has mobilized behind the educational success of young people during Hooked on School Days (HSD). The event takes place across the province every year during the third week of February. In 2018, HSD is from February 12 to 16.

As a society, it is vital that we mobilize around young people to speak about the importance of making an effort, of persevering, of the risks of dropping out, and of the benefits of a high school diploma. We must also remind the public that school perseverance is everybody’s business. Every young person needs encouragement every day.

Follow us on digital media. Hundreds of activities are planned all over Québec.

How to take part

Contribute to the movement to promote perseverance

How to take part

Everyone knows someone who made a difference in their lives when they were in school: an inspiring teacher, an encouraging parent, or a counsellor who was there at the right time. Whether you’re a business person, an elected official, or a worker in the community or early childhood sector, we all have a role to play.

It is vital to take early and concerted action with children in order to have a meaningful impact on their educational experience and their perseverance at school.

Contribute in your own way, in your own field.

  • Municipal officials: contribute by backing social development policies that make education a fundamental pillar of your community. You can also make sure to apply an “education filter” to the decisions of your establishment, while at the same time taking part in projects with schools and early childhood education services.
  • Business people: accept students in internships, promote work/school balance, or invest in initiatives that promote school perseverance.
  • Teachers, educators, school principals, and councillors: you act by inspiring young people, listening to them, and preparing them for the future.
  • Community groups: you play an important role by developing services that support education-sector efforts, by partnering with schools and families, and by providing vital extra assistance for students who are experiencing difficulties.
  • Early childhood educators: you prepare our children for school by providing them with the fundamentals they need to develop.

With this campaign, we hope to create a huge wave of recognition for the superheroes of school perseverance by highlighting the vital role they play – people whose outstanding and exemplary involvement in school perseverance actions goes above and beyond the call of duty.

  • the coach who leads a youth to their first success
  • the volunteer who reads to toddlers at the library or the park
  • the grandmother who takes and interest in her grandchild’s schooling
  • the boss who gives a young person their first job and shows them the ropes

To be part of this wave of recognition, we urge you to:

  • Identify the school perseverance superheroes around you and promote them on your social media.
  • Share the campaign video and the stories of superheroes on your social media.
  • Proudly wear the ribbon and encourage the people around you to do the same.


Campaign resources

Here is a collection of all English-language campaign resources.

General Campaign Information

Social media:

  • Avatar — the school perseverance shield (change your profile picture)

Poster — To print



To reach us

For more information about Hooked on School Days activities and implementation, please feel free to contact us.


Éric Demers

Provincial director of Hooked on School Days

Email: edemer@perseverancescolaire.com

Telephone: 418-929-2387